Chanel has been a renown driver of fashion trends and distinctive jewelry for over a century becoming deeply ingrained into popular culture and high-end fashion during the course of that time, and the introduction of watches to the companies illustrious and far-reaching collections moved Chanel into a new arena since the watch making division of Chanel was established in 1987. The J12 White Ceramic Watch family has become an iconic collection within the Chanel family since its launch featuring men's and ladies watches that are cast almost exclusively in white with a few subsequent models of the watch offering bezels set with Ruby Diamond Baguettes or other precious stones. The White J12 collection from Chanel is now a marque part of the companies lineage. The J12 White Ceramic watch was Chanel's first attempt at developing a unisex watch and the resulting style as been widely acclaimed for its fusion of masculinity and femininity. The watch features a blend of high tech ceramic mixed with stainless steel and 18K gold among other precious metals. Watches from the J12 White Ceramic collection from Chanel can feature automatic or chronograph movement which are sometimes combine into a single watch and have a date function on the black ceramic dial of the watch. Other complications are also available within the J12 White Ceramic watch line such as a moon phase display and a concentric circle dial modifier. Several watches in the J12 White collection from Chanel are decorated elaborately with pave set diamonds and baguette cut red rubies such as The Chanel White Gold Ceramic J12 Automatic Chronograph featuring a White Diamond Dial with a Pavé Diamond Center embraced by Unidirectional Ruby Diamond Baguette Bezel which is attached to a sturdy white ceramic case that is held to the wrist by a white ceramic bracelet, further adding the shine of the watch the dial modifier and chronograph complication on the dial are both cast in round pave set diamonds. Other watches in the J12 White Ceramic collection feature various combinations of precious metals and stones such as the Chanel 18k Rose Gold and White Ceramic J12 Automatic watch which showcases 18K rose gold bezel pave set with round diamonds which encompasses a white ceramic Dial with Arabic Numerals and Diamond Concentric Circle dial modifiers, and held to the wrist by a white ceramic bracelet featuring a hidden-clasp. Men's versions of the J12 White Ceramic watch such as the Chanel Stainless Steel and White Ceramic J12 Moonphase Chronograph Automatic are more straight-forward in design featuring Unidirectional Stainless Steel and White Ceramic Bezel, with Concentric Circle Center Dial Modifier, and Arabic numerals as hour markers along the white ceramic dial which houses only a date function protected by a white ceramic case which is held to the wrist by a white ceramic bracelet attached to a triple folding clasp. Chanel has long been established as an iconic luxury brand and by branching out to create a line of renown watches, embraced by celebrities and the general public alike. Chanel shows that it is in tune with the demand of their customers by staying true to their luxurious design principals.
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