Cartier Tank Louis Watches
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Cartier Tank Louis Quartz Watches
Louis Cartier first designed a prototype for the Tank watch in 1917 as WWI raged, and presented it, in peace-time, as a gift to General John Pershing, Commander of the American Expeditionary Force in Europe. Commercial production and sale of the watch by Cartier began in 1919 and was said to be inspired by the World War One model Tank with similar lines and proportions to the newly developed watch. The design of the watch seamless integrates the steel or gold lugs and the case of the watch as an extension of the leather strap simultaneously creating rectangular bezel and a square dial of the watch which, at the time, had come into view as a new era in watch making. Some have disputed the legend, however, that Louis Cartier designed the watch based off that of a Renault Tank, claiming the design of the Tank watch follows in the tradition of the Santos watch, which Louis Cartier had introduced years before, and constitutes an evolution of style in watch making from Cartier. The association of the Tank watch and its design with the World War I Tank, from this context, is clever a PR move by Louis Cartier designed to increase the visibility for this new style of watch. Cartier cemented the legacy of the Tank further by presenting the watch to General Pershing. Some of the defining features one can view in any Tank Watch from Cartier is a bold Roman Numeral Dial, square Stainless Steel or 18K yellow gold or white gold Bezel, sword-shaped blue steel hands, and a sapphire cabochon surmounted crown. The Tank watch is distinctly Cartier.
In 1922, Cartier released the Tank Louis featuring Quartz movement with softened angels and distinctive rounded tips on the top of the lugs while keep the dial in a perfect square contrasting the previously fashionable rectangular form of the watch from Cartier the Tank Louis also features advanced quartz movement. The watch was beloved by Louis Cartier and was known as one of his favorite pieces of jewelry; he was often seeing wearing a Tank Louis which would indeed come into view as the standard for all Tank watches. Louis Cartier so cherished a specific model of the Tank Louis that the modern version of it now bears his name. The modern style of the Tank Louis watch from Cartier was both influenced by and an influencing to the famous 20th century "Art Deco" architectural style with rectangular 18K white gold or yellow gold bezel. The Tank Louis from Cartier 18K white gold or yellow gold bezel is often attached to a brown leather or brown alligator strap with 18K Gold Tang Buckle giving the watch a sense of timelessness. The Tank Louis from Cartier is known as a watch that is quintessentially French.