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Rolex Watches at LSMWatch.com

As the premier online retailer for Unworn Rolex Watches, LSMWatch can offer a wide range of watch options including Submariner, Day-Date, Day-Date II, Datejust, Datejust II, Daytona and Yachtmaster models. We are based in the heart of the Downtown Los Angeles Jewelry District, and always offer Free Shipping in the USA, a three-year warranty, and our Price Match Guarantee on all the Rolex watches we offer. You can buy with confidence when you purchase a brand new or pre-owned Rolex from LSMWatch!


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Rolex “President”


In late 1951, Rolex was proud to produce their 150,000th Officially Certified Chronometer watch. To celebrate, Rolex offered the special timepiece to a particularly distinguished gentleman of impressive achievement. This man was the highly decorated American 5 Star General and NATO Supreme Allied Commander of Europe during World War II, General Dwight D. Eisenhower.


This watch is considered the first real Day-Date, which would not come to market for the general public for a few more years. The front of the yellow gold Eisenhower Rolex is timeless with a fluted yellow gold bezel, Baton indices and a silver brushed sunburst dial. The dial is adorned with luminous Dauphin hands. Once the watch hit the market, the Day-Date became Rolex’s premiere watch. It was proudly sported by high-profile people like government leaders, athletes, entrepreneurs, musicians and even artists. The President is truly the ultimate luxury watch and features the exclusive President bracelet, made just for the watch. Along with Eisenhower, several other presidents, including Kennedy, Johnson, Ford, Raegan, Nixon and Roosevelt wore the Rolex Day-Date. It is no surprise, then, that the watch was quickly named “The President.”


“Men Who Guide the Destinies of the World Wear Rolex” was the slogan Rolex used in their 1960s ad campaigns, associating Rolex watches like the “President” with men who have guided the destiny of the world. The watch symbolizes that no matter the vision, excellence, or achievements of these exceptional men, they all have one thing in common: their Rolex Day-Date “President.”


Rolex Day-Date


There is no Rolex watch that exudes quite the class and sophistication of the Rolex Oyster Perpetual Day-Date. This highly successful watch was initially designed and given to World War II General, and later 34th President of the United States, Dwight D. Eisenhower. In 1956 it was released to the public. Since that time, it has continuously graced the wrists of world leaders and successful businessmen.


The Rolex Day-Date is the first watch to display both the current date and day. When creating this masterpiece of aesthetics and innovation, Rolex used only the finest precious metals, including 18k yellow gold, 18k white gold, platinum and Everose gold, as well as precious stones like diamonds on some models.


About a year after its release, Rolex updated the Day-Date with reference 6511. This model displays the day window at the 12 o’clock mark and the date window at the 3 o’clock mark. Like many other Rolex models, the Day-Date was also waterproof up to 165 feet. To handle the size of a complicated movement and to provide extra waterproof quality, the Day-Date is larger than many other Rolex models. This larger and more modern look gives the watch greater presence on the wrist, perfect for a commanding businessman or dignitary.


The first major modification to the Day-Date was the addition of the hack feature in 1972. This allowed the second hand to be stopped for more accurate time setting. In the late 1970s, the addition of the quick-set feature allowed the wearer to more easily and efficiently change the date. A scratch-resistant sapphire crystal was also added to the watch, replacing the less durable plastic crystal. By the end of the 1990s, the double quick-set feature was added, allowing the wearer to easily set the time, day and date independently of each other.


The Current Day-Date and the Day-Date II


Rolex continues to produce what they have dubbed the “most prestigious Rolex model since 1956.” The current model offers a 36 mm yellow, white or Everose gold Oyster case with monobloc middle case, screw-down case back and a winding crown. The fluted bezel and day and date displays recall the original “President” model. Inside, the watch utilized a perpetual, mechanical, self-winding 3155 calibre movement. Unlike the original model, the current Day-Date offers a range of colored dials and leather straps, allowing your to customize your watch to completely suit your tastes.


The Day-Date II is a modern watch that offers contemporary allure with illusions to the classic models that have come before it. This luxurious watch is only available in 950 platinum or 18k gold, both made at the Rolex foundry. This particular model was launched in 2008 and, like the Day-Date before it, displays the date at the 3 o’clock mark and the day at the 12 o’clock mark. Inside, the Day-Date II offers a perpetual, mechanical, self-winding 3156 caliber movement. Even today, the watch remains an international symbol of success and optimal performance.


The LSMWatch Guarantee


If you are in the market for a new or pre-owned Rolex Day-Date “President,” Day-Date II, or any other Rolex watch, LSMWatch has a wide range of options for you. Our inventory ranges from solid gold dress watches to stainless steel diving watches and everything in between. We are proud to offer the largest and most diverse collection of luxury Swiss made watches online. We can also offer you unparalleled customer service, ensuring that you get the perfect watch for you and enjoy the experience of finding and buying it. Our experts are here to help you with any questions you may have. Some people know exactly what they want, while others are not sure which Rolex is the best for their lifestyle. The team at LSMWatch can help you figure it out and find the perfect Rolex for you. Our Price Match Guarantee ensures that you will get the best price on any watch. You can shop with confidence when you purchase a watch from LSMWatch, complete with a complimentary three-year warranty and free shipping anywhere in United States.

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