Chanel Premiére Collection Watches
The Premiere Collection from Chanel can trace its roots back to architecture as Chanel used the shape of a famous of the Place Vendome, a center of luxury shopping and high-end hangouts in the Paris, to create the baguette-cut precious stone design of watches in the Premiere Collection. From an areal view, the Place Vendome resembles the shape of a baguette-cut precious stone. Chanel first used the iconic shape of one of the cultural and luxury centers of Paris in the design for the cap on the bottle of its famous Chanel No. 5 perfume and in 1987 the Place Vendome bottle cap homage design became the basis of the case for the Premiere watch. The concept of this design was meant to illicit images of not only Chanel as a brand, but also Paris itself which Chanel had always associated with the companies history and evolution. With the release of the famous J12 series of watches from Chanel, the Premier collection became slightly less emphasized in terms of production, thought the watch is still manufactured today.
Just as the Place Vendome seems to be set with a diamond bezel surrounding the exterior wall when taken from an areal view. Watches from the premier collection are often set with 18K white gold diamond bezel creating a unique homage to on of the cultural centers of Paris. The minimal dial of the Premier Collection watch, set without any hour markers, also reflects the center of the Place Vendome, which contains a wide open and uncluttered courtyard. French fashion has always been imbued with deeper meaning, and Chanel has certainly accomplished this homage to its cultural roots with the Premiere watch Collection by incorporating elements of the brand's history and Parisian character into the design of the watch creating a synonymous relationship between Chanel as a brand and the city of Paris. Since the original models debuted, Chanel has introduced a number of other options to the Premier Collection. The case of a Premier Collection watch is offered in both 18k yellow gold and stainless steel, as well as with a pave diamond-decorated bezel, which can be simplified only to feature stainless steel or 18K gold. The petite case of the watch is offered in a number of different sizes from the sleek 22mm case to a larger 28mm case for those who prefer the watch to not be disappear into the bracelet while set on the wrist. The simple design of the White or Black Lacquered Dial can feature only the hands of the watch or set with diamond hour markers, and even a full diamond pave exploding across the length of the dial.
In 2013, Chanel debuted a chain style bracelet to some of the watches from the Premier Collection mixing a contemporary urban style with chic sophistication in a very appealing fashion. The chain-linked bracelet of the watch comes in either 18K gold or stainless steel but other bracelet options such as black satin, or rubber as well as a Stainless Steel Bracelet with Interwoven White Leather can also be featured. The Premiere is a watch that looks good on many different styles of women, and with many different types of outfits that could be worn with the Chanel watch. Watches of the Premier Collection feature a quartz movement and are manufacturing without detailed complications, rather focusing on the aesthetic appeal and design of the Premier watch.
Chanel is not just another fashion brand that happens to feature watches, but a major player in the luxury watch market.