Mens and Ladies Chanel Watches
The House of Chanel originated in 1909, when Gabrielle or Coco Chanel opened a millinery shop on the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was mistress. By 1912, Chanel had become one of the premier fashion designers in Paris, France. She rose to fame by designing simple suits and dresses for ladies, as well as ladies' trousers, ladies costume jewelry, ladies perfume and textiles. As the mistress of powerful Parisian businessmen and socialite she was able to make influential connections within the fashion scene of Paris and by the 1920s, the Chanel fashion house had spread considerably. Chanel was the first in the French fashion world working in jersey and soon her chemise set up a fashion trend with its look that ladies followed. Chanel began to make not only a fashion statement, but also a social statement about the role of ladies in society featuring relaxed fashions like short skirts for ladies, emphasizing a more casual look. Chanel herself adopted this more comfortable style which other ladies considered inappropriate to wear at the time. In 1922, Chanel launched the Chanel No. 5, a perfume for ladies that became and remained a popular, as well as profitable product in the Chanel family. In 1925, Chanel introduced her signature cardigan jacket and in 1926 did the same with "little black dress". Most of the Chanel fashion remained almost unchanged from generation to generation. After a lull in production during the war years, where materials for clothing were severely rationed, the Chanel brand stormed back to the fashion scene in 1954 with a series of casual clothing for ladies including the Chanel suit and purses. The year 1971 saw the launch of the first pea jackets and bell-bottom pants for ladies, but also marked a sad note when Coco Chanel passed away in January eventually being succeeded by Karl Lagerfeld as chief designer of the Chanel fashion house.
In 1987 Chanel watches appeared on the market quickly gained the same connotation of classic elegance that her clothing had always been infused. The concept of quality, elegance and dependability have marked watches under the Chanel name. The first watches in the Chanel watch collection to appear on the market were the Première watch series which featured an octagonal case inspired by the contours of Place Vendôme, a center of luxury shopping and high-end hangouts in the Paris, with the form of the watch paying tribute to the classic Chanel N°5 bottle stopper. The Premier watch has proved to be an enduring success through the years since the original introduction of the watch. In 1995, watch division presented a second design, the Matelassé watch, which like the Premiere watch was received warmly by the fashion conscious and watch enthusiast alike. It was not until the year 2000, however, with the launch of the J12 ceramic watch line that the Chanel watch division hit its stride in watch production. The unisex style wrist watch, made of ceramic materials, established the Chanel wrist watches as a Chanel marque. The J12 line of wrist watch featured models in four dial face sizes ranging from 33mm - 42mm cases for the watch. The launch of the J12 watch redefined the use of ceramic in luxury watches, making the material a standard in the J12 watch lineage. The J12 line of watches took inspiration from nautical exploration while transforming ceramic into a precious substance, establishing the "couture" watch with its identity and attributes. In 2011, Chanel again turned to ceramic to invent a new watch which it unveiled as the J12 Chromatic watch, adding titanium to the ceramic of the J12 watch for color and lightness, while developing a polishing technique using diamond powder to obtain a unique sheen on the watch.
Chanel has always maintained their reputation for producing sophisticated and elegant products in the House of Chanel, with avant-garde designs, and prestigious jewelry. With the introduction of the ever expanding watch line, Chanel brings new daring to horological expertise to the companies world renown command of fine jewelry.
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